Jayne Pierson SS12 The Mobius Strip Collection and Pierson Lawlor collaboration
Images: Robert Rowland GrassStudio, Stylist: Olivia Pomp, Hair Stylist: Dom Capel, Make-up: Dina Catchpole, Shoes: Joanne Stoker
Assistant to Jayne Pierson: Holly Jones, Assistants to Olivia Pomp: Charlotte Jade Barrett and Suzanna Gauge
Click here to view the whole gallery:
http://www.jaynepierson.co.uk/portfolio/ss2012/studio/index.html
Jayne Pierson Autumn Winter 2011/12 collection ‘Kingdom of Shadows’ featured in Harpers Bazaar with Carine Roitfield, who until recently was the Editor-in-Chief of French Vogue
On|Off interviewed Jayne Pierson about her AW11 show ‘Kingdom of Shadows,’ at On|Off.
What was the inspiration for your AW11 collection?
T.S. Eliot’s poem ‘The place where dreams cross,’ along with the photography of Joel Peter Witkin (1980’s-90’s) Nan Goldin and films by Kubrick, Cronenburg.
Can you describe the look of the collection?
The collection focuses on the silhouette and juxtaposing the two opposites of restrained tailoring and freeform drape, whilst flattering the female form with premium finishes and high end conceptual designs. Leather and silk taffeta are used, bandages of patent squares cover shoulders, restrict neck collars and bind wrists, along with sheer fabrics that cover and expose in equal measures.
Who would you love to see wearing your collection?
Daphne Guinness.
What is On for you?
The past and present in equal measures.
What is Off for you?
Trying too hard.
What attracted you to show at On|Off?
heir credible reputation to highlight innovative talent every season.
What appeals about On|Off as a venue?
t’s marketed so well with a slick presentation and central location.
Why do you think On|Off is important for LFW?
It has a fantastic reputation and is unique in showing on and off schedule designers together, thereby showcasing new designers in a platform that would be impossible for them to access in any other way.

Jayne Pierson, AW11 On|Off photography: Geoff Pugh
Jayne Pierson’s ‘Kingdom of Shadows’ collection Autumn/Winter 2011/12 Fashion Film can be seen here, follow this link:
http://www.onoff.tv/season/feb11/london/tuuli-collaboration.html
On|Off announces collaborative fashion film with Tuuli and Rankin in association with W London Leicester Square
February 18th saw On|Off launch a unique collaboration with Tuuli and Rankin hosted at London’s newest hotel addition W London Leicester Square.
Switch|On feature’s five designer’s garments selected to be featured in this fashion film following closely the concepts for their individual collections.
Fashion For The Brave. The catwalk show held at the Dorchester Hotel, London and styled by The Daily Telegraph’s Hilary Alexander, featured looks from the Jayne Pierson S/S 2011 Twin Parallel Collection. The show was sponsored by Range Rover for the charity, Help for Heroes :
Diana Vickers came to On|Off to see the Jayne Pierson Collection S/S 2011. Diana was just the sweetest girl and so naturally gorgeous we couldn’t help but fall for her. We followed her path from sucXess factor to Little Voice and loved her style…watch this space girls!!
Jimmy Choo loved the Jayne Pierson Collection at ON|OFF, London Fashion Week. Jimmy Choo and Jayne collaborating on shoes for next season A/W 2011…..can’t wait!?!






