Internationally award-winning fashion designer, Jayne Pierson, successfully showcased her debut Paladin Collection S/S 2010 exclusively with On|Off at London Fashion Week in September 2009, sponsored by Vogue.com and Lotus. On|Off is the renowned independent showcase which also successfully presented The Titania’s Dream Collection A/W 2010 collection at both London and Paris Fashion Weeks. During this collection Jayne Pierson was cited as a Vogue Italia’s ‘New Talent’.
Following this success, Jayne presented the Twin Parallel Collection S/S 2011 again with leading showcase, On|Off. Jayne also devised a fashion film that was exclusively shown online with Vogue Italia following the catwalk presentation and that season Pierson was noted for the second time as a Vogue Italia ‘New Talent’.
Twin Parallel Spring Summer 2011 fashion film also won an award at Diane Pernet’s ‘A Shaded View of Fashion Film Awards’. Jayne Pierson collaborated with director Justin Anderson to create and devise a fashion film that reflected the concept for her collection for Spring Summer 2011. The film was awarded, on the 8th of October 2011 at the Pompidou Centre, Paris the ‘Best Styling Award’ for a fashion film and ‘Best Art Direction’. Jayne was both the designer and the stylist on the film and she was honoured to receive such a prestigious award. The film was also featured in French Vogue online.
Pierson launched her fourth season with On|Off at London Fashion Week, Kingdom of the Shadows Collection A/W 2011/12 and collaborated on the fashion film ‘Switch ON’ with Tuuli and iconic photographer, Rankin. This was a unique opportunity to promote the collection with On|Off in association with the newly launched W Hotel, Leicester Square.
Jayne Pierson’s next collection, The Mobius Strip S/S 2012 was showcased with the Royal Ballet’s principal dancers at a stand alone catwalk show at the Show Space, sponsored by Sebastian Professional and the Coterie at London Fashion Week. The sixth collection, entitled Modrun A/W 2012 shows Jayne Pierson present her first ON Schedule collection with the British Fashion Council at Somerset House WC2. Modrun A/W 2012 was also a unique collaboration with the one hundred year old textile mill, Melyn Tregwynt, pushing the boundaries of woven textiles in a high-end womens RTW collection whilst developing an exclusive variation on a traditional pattern. Following this, Brave S/S 2013 saw Jayne Pierson make her directorial debut in film-making, bringing together her collction concept with story-telling, music and fashion. This experience compelled Jayne to pursue her interest in film further, starting an MA in Film at the Newport International Film School, Wales. For the Thalia A/W 2013 collection, Jayne once again collaborated with choreography but this time by fusing traditional ballet with contemporary dance and the Ballet Rambert company. Jayne wrote, produced and directed the eponymous film for the collection, casting one of her twin daughters in the lead role.
The Veil S/S 2014, was the biggest film project to date, pulling together the story, producing and directing. Charlotte Hatherley, ex lead guitarist of Ash and now, in her own right as Sylver Tongue, took the lead role. Jayne exhibited the Veil S/S 2014 collection with the British Fashion Council’s Emerging Designers in the Portico Rooms, Somerset House, London Fashion Week, WC2. The A/W 2014 Virginia collection was presented as a fashion film, co-directed and produced by Jayne and shown On Digital Schedule to critical acclaim in the Canon Screening Room at Somerset House, LFW.
Jayne Pierson graduated from the University of Glamorgan with a First Class BA Honours degree in Fashion Design, combining additional units of study from Central St. Martins, London. Jayne went on to win the London Graduate Fashion Week Ecological Design Award amongst many other national competitions. Jayne Pierson also gained a wealth of luxury brand experience interning and working for couture designers Alexander McQueen and Vivienne Westwood.
Prior to starting her career in fashion, Welsh designer, Jayne Pierson, studied Performance Art and BA (Hons) Drama at the University of Kent. Pierson worked right across the media industry for the best part of a decade, primarily as a singer/songwriter with EMI and in A&R with her own group achieving a top twelve single in 1995 and winning the favour of BBC Radio One DJ, Jo Whiley with ‘favourite single of the year’. She has worked on music promos, advertising and marketing campaigns and various other creative projects for high-profile artists.
Jayne continues to style and design for artists, musicians and actresses. Following the completion of her MA in FILM, Jayne also writes, produces and directs fashion films whilst designing costumes and art direction for other brands, directors and artists in film, theatre and television.
Jayne Pierson is a visiting lecturer at various universities and the External Examiner for Vogue School Conde Nast College, London. Jayne is currently a research fellow, studying her PhD.