On|Off interviewed Jayne Pierson about her AW11 show ‘Kingdom of Shadows,’ at On|Off.

What was the inspiration for your AW11 collection?
T.S. Eliot’s poem ‘The place where dreams cross,’ along with the photography of Joel Peter Witkin (1980’s-90’s) Nan Goldin and films by Kubrick, Cronenburg.

Can you describe the look of the collection?
The collection focuses on the silhouette and juxtaposing the two opposites of restrained tailoring and freeform drape, whilst flattering the female form with premium finishes and high end conceptual designs. Leather and silk taffeta are used, bandages of patent squares cover shoulders, restrict neck collars and bind wrists, along with sheer fabrics that cover and expose in equal measures.

Who would you love to see wearing your collection?
Daphne Guinness.

What is On for you?
The past and present in equal measures.

What is Off for you?
Trying too hard.

What attracted you to show at On|Off?
heir credible reputation to highlight innovative talent every season.

What appeals about On|Off as a venue?
t’s marketed so well with a slick presentation and central location.

Why do you think On|Off is important for LFW?
It has a fantastic reputation and is unique in showing on and off schedule designers together, thereby showcasing new designers in a platform that would be impossible for them to access in any other way.

Jayne Pierson, AW11 On|Off photography: Geoff Pugh